What to include in your graphic design proposal template
- Discovery: brand interview, competitor analysis, mood-boarding
- Number of initial concepts (2-3 is the sweet spot)
- Revision rounds per concept (cap at 2-3 per round)
- Final deliverables list (file formats: AI, PSD, SVG, PNG, PDF)
- Brand guidelines document
- Usage rights and licensing
- Source files inclusion clause
- Stock photography / font licensing ā who pays for what
How to price it
Logo design ranges from $500 (solo freelancer, simple mark) to $50,000+ (agency, full identity system). Don't compete on price ā compete on process clarity.
Common mistakes to avoid
- Unlimited revisions ā kills your hourly rate
- Sending mockups without watermark before payment
- Vague 'final files' ā specify exact formats and resolutions
- Forgetting source files clause ā clients often expect them included
- No 'kill fee' ā if client cancels, you should be paid for work done
Sample template content
Here's an example of what a complete proposal looks like for this niche. Use it as a starting point ā you'll fill in your own details when you create one.
Frequently asked questions
āø How many concepts should I present?
Three. One feels like 'take it or leave it.' Five overwhelms the client. Three lets the client compare directions while keeping your effort focused.
āø Should source files be included?
Premium brand designers include them as a sign of confidence. Mid-market often charges extra ($500-$2000) for source file release.
āø What's a fair revision policy?
2 rounds per concept stage. A 'round' is a single batch of feedback, not a continuous stream. Contradictory feedback counts as multiple rounds.
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