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Personal Training Proposal Template

Personal training proposals win on outcomes, not session count. Lead with the client's transformation goal, then back-fill the program. Sell 12-week packages, not single sessions ā€” retention is everything.

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What to include in your personal training proposal template

  • Initial assessment (movement screening, goals, history)
  • Custom program design (frequency, exercises, progression)
  • Session length and format (in-person, online, hybrid)
  • Nutrition guidance (macros, meal plan, or referral)
  • Weekly check-ins and progress tracking
  • Cancellation and rescheduling policy
  • Equipment requirements
  • 12-week milestone reviews

How to price it

1-on-1 in-person: $60-$200/session. Online coaching: $150-$500/month for app-based programs. 12-week packages: $1,500-$5,000+. Always price 12-week minimum ā€” anything less doesn't drive results, hurts your reputation.

Common mistakes to avoid

  • Selling single sessions instead of packages
  • No initial assessment fee (it's premium expertise)
  • Vague nutrition guidance (refer to RD if not certified)
  • No cancellation policy (clients ghost regularly)
  • Pricing yourself like a gym instructor instead of a private coach

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point ā€” you'll fill in your own details when you create one.

Scope of Work

12-week training program for [Client]: ā€¢ Initial assessment session (90 min) ā€¢ 3 personal training sessions per week (60 min each) ā€¢ Custom program with progressive overload ā€¢ Weekly check-ins via WhatsApp ā€¢ Monthly InBody body composition scan ā€¢ Macro-based nutrition guidelines (not a meal plan) ā€¢ Access to coaching app for workout tracking

Sample Line Items

DescriptionQtyTotal
Initial assessment & program design1$200.00
Personal training sessions (36)36$2,880.00
Nutrition guidance & coaching app1$240.00
Total$3,320.00

Sample timeline: 12 weeks, 3 sessions per week (36 sessions total)

Terms & Conditions

Full payment upfront or 3 monthly installments at +5%. Cancellation: 24-hour notice required. Late cancellations count as completed sessions. Missed sessions can be rescheduled within the same week, capped at 4 per program. Results are best-effort and depend on client adherence; no guarantee of specific weight loss or muscle gain. Final session includes program review and post-program plan recommendation.

Frequently asked questions

ā–ø Should I sell single sessions?

No. 12-week packages drive results and predictable revenue. Drop-ins are for emergencies only. If a client refuses to commit, they're not invested in their goal.

ā–ø Can I give nutrition advice?

General macro guidance: yes. Custom meal plans for medical conditions: only if you're a registered dietitian. Otherwise refer out.

ā–ø How do I handle cancellations?

24-hour policy. Late cancellation = paid session. This is standard. Without it, your week falls apart and your hourly rate drops.

Ready to send a winning personal training proposal template?

Use this template to create and send your proposal in under 2 minutes. Free to start.

Use this template now ā†’