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Real Estate Services Proposal Template

Real estate proposals must comply with state regulations, but the marketing pitch is where you win. Most agents send a generic listing agreement. Yours should outline marketing strategy, expected pricing, and a clear timeline.

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What to include in your real estate services proposal template

  • Listing or buyer representation type (exclusive, non-exclusive)
  • Commission rate and split disclosure
  • Marketing plan (photography, video, MLS, ads)
  • Pricing strategy and CMA (comparative market analysis)
  • Timeline and contract length
  • Showings and open house policy
  • Negotiation strategy
  • Closing coordination

How to price it

US: 5-6% commission split between listing and buyer agents (negotiable). Flat-fee MLS services: $500-$2,000. Buyer rebates: rare, regulated. Commercial: 4-8% commission, often higher per-deal $.

Common mistakes to avoid

  • Generic listing agreement with no marketing plan
  • Underpricing to win the listing (then can't sell)
  • Vague timeline expectations
  • No clear photography/video budget
  • Missing dual agency disclosure

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

Listing agreement for [Property Address]: Marketing strategy: • Professional photography (25+ images) • Drone aerial photography • 2-min walkthrough video • 3D virtual tour (Matterport) • MLS listing with maximum exposure • Featured on Zillow, Realtor.com, Redfin • Targeted Facebook and Instagram ads (first 14 days) • 2 open houses (first 30 days) • Email blast to agent network and buyer database • Custom property website

Sample Line Items

DescriptionQtyTotal
Photography & video package1$800.00
MLS & portal listings1$0.00
Targeted digital ads (14 days)1$500.00
Listing agent commission1$0.00
Total$1,300.00

Sample timeline: 6-month exclusive listing agreement

Terms & Conditions

Listing commission: 5.5% of final sale price (2.75% to listing agent, 2.75% to buyer's agent). Marketing costs included in commission. No upfront fees to seller. If seller cancels listing within 6 months but property sells to a buyer introduced during the listing period, full commission still due. Offers presented within 24 hours. Negotiation handled by listing agent unless seller specifies otherwise. Photography and video remain agency property. Seller receives full marketing materials at closing.

Frequently asked questions

▸ Can I negotiate commission?

Yes — commissions are always negotiable in the US. But discounted commission usually means discounted marketing. Be transparent about what's included at each rate.

▸ How long should a listing agreement be?

3-6 months is standard. Shorter for hot markets, longer for unique properties. Beware of clients pushing for 30-day exclusive — usually means they're shopping you.

▸ Should I do open houses?

Yes for residential, no for most commercial. 2 in the first 30 days drives buzz. After that, by appointment only — open houses past month 1 signal desperation.

Ready to send a winning real estate services proposal template?

Use this template to create and send your proposal in under 2 minutes. Free to start.

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