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UX/UI Design Proposal Template

UX/UI is sold cheap because clients don't understand the process. Walk them through it: research → wireframes → high-fidelity → prototype → design system. Each phase is a paid checkpoint, not 'free exploration.'

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What to include in your ux/ui design proposal template

  • Discovery & user research (interviews, competitor analysis)
  • Information architecture and user flows
  • Wireframes (low-fidelity)
  • High-fidelity mockups
  • Interactive prototype (Figma, ProtoPie)
  • Design system / component library
  • Handoff specs to development
  • Design QA during build

How to price it

UX projects: $5,000-$15,000 (small app or website redesign), $25,000-$80,000 (full product design), $100,000+ (enterprise). Charge for the process, not deliverables. Beginners give away the research phase — never do this.

Common mistakes to avoid

  • Free 'discovery call' that becomes a free strategy session
  • Skipping research phase to win the bid (you'll regret it)
  • Unlimited revisions on hi-fi mockups
  • No design system — leads to inconsistency post-handoff
  • Not charging for design QA during development

Sample template content

Here's an example of what a complete proposal looks like for this niche. Use it as a starting point — you'll fill in your own details when you create one.

Scope of Work

Product design for [Client] mobile app: Phase 1 — Discovery (2 weeks): • 5 user interviews • Competitor analysis (5 apps) • User personas and journey maps Phase 2 — IA & Wireframes (2 weeks): • Information architecture • Low-fidelity wireframes for 12 key screens • 1 round of revisions Phase 3 — Hi-Fi & Prototype (3 weeks): • Hi-fidelity mockups for all screens • Interactive Figma prototype • 2 rounds of revisions Phase 4 — Design System (1 week): • Component library • Style guide and design tokens • Developer handoff documentation

Sample Line Items

DescriptionQtyTotal
Phase 1 — Discovery & Research1$4,500.00
Phase 2 — IA & Wireframes1$5,000.00
Phase 3 — Hi-Fi & Prototype1$9,000.00
Phase 4 — Design System1$4,000.00
Total$22,500.00

Sample timeline: 8 weeks total

Terms & Conditions

30% on signing, 30% at end of Phase 2, 40% on completion. Revisions beyond what's listed: $120/hr. Design QA during development billed separately at $150/hr or $1,500 retainer. Client owns final designs upon final payment. Designer retains right to portfolio use with permission.

Frequently asked questions

▸ Should I include a design system in every project?

For anything above 10 screens — yes. Without it, the product becomes inconsistent within 3 months. Charge for it as a separate phase.

▸ How many revision rounds is fair?

1 on wireframes, 2 on hi-fi mockups. Define a 'round' as a single batch of consolidated feedback within 5 days.

▸ Should I include user research?

Yes — and never skip it. Even 5 interviews cut redesign costs in half. Skipping research is a false economy.

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